Sierra Nevada:
Start the Celebration Cabin

Sierra Nevada needed a prominent lobby display for multiple retailers during the holiday season.

This program had to support a planogram of 15-30 cases of beer, while accommodating different store layouts and maintaining shop-ability from two sides. The client also wanted to facilitate in-store assembly and avoid over-engineering the display.

The customer anticipated the display could sit on stacked cases of product or directly on pallets and floors. Innomark prioritized implementing design techniques that would achieve the desired look, flexibility, and budget. The result was a corrugated cabin structure with an arched opening that could slide over stacked cases or stand alone. To contain costs, we engineered four common parts that enabled the entire eight-component display to be produced from only two print forms and two cutting dies. All parts were scored and folded to meet drop ship size restrictions and assemble easily. “Locking tabs” were also added to ensure durability throughout the season.