Customer Story

Sierra Nevada: Go Summer Camper Display

This dimensional camper display positions Sierra Nevada as the go-to beer for summer adventures

Sierra Nevada Camper Case Study Picture

Industry

Beverage

Assignment

Sierra Nevada wanted a best-in-class display program to support their “Go Summer” campaign and drive sales for key seasonal products. The program components had to be unique, eye-catching, and consistent with the campaign’s outdoor theme. They also had to perform well in-store and at promotional events.

Solution

The brand wanted a freestanding display that would highlight Sierra Nevada cans, as well as a pole topper that would embody a supplied camper image. We suggested creating a camper replica vs. a flat die-cut piece and converted the approved concept into a workable display that could function as a pole topper or freestanding piece. The primary structure consists of only two pieces for efficient manufacturing, as well as fast and easy assembly. Innomark also provided production artwork based on the client’s supplied
assets.

Results

Sierra Nevada’s regional sales teams and distributor sales teams delivered kits to events and retailers and assembled finished displays. The campers generated a lot of positive attention and conversation at branded events and successfully positioned Sierra Nevada as the go-to beverage for summer adventures. They also drove increased display activity and consumer engagement in key retailers.

Overall, this program effectively highlighted the “Go Summer” campaign at retail and positioned Sierra Nevada as the go-to beverage for summer adventures. It also drove increased display activity and consumer engagement in key retailers.

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