Customer Story

Dick's Sporting Goods: Peloton Pad

Innomark helps Dick’s Sporting Goods create an engaging fitness experience with the Peloton Pad


Sporting Goods Retailer


Dick’s Sporting Goods wanted to replace their existing fitness wall with a Peloton Pad in 100+ locations. The goal was to create an engaging experience that would increase traffic to this part of the store.

The client needed to launch in stores within six weeks. This timeline allowed four weeks for production and two weeks for installation. Innomark provided the following deliverables and managed installation.

  • Dimensional Header 
  • Metal Lift & Drop Channels 
  • UltraBoard Graphics
  • Corrugated Pedestals
  • Metal Shoe Shelves 
  • Freestanding Metal Graphic Holders 
  • Custom Hardware


Innomark met the launch deadline for 100% of the required stores. All project components, from the coat hangers to the dimensional Peloton header, were included in the installation. Dick’s was very pleased with the execution and added the Peloton Pad to new store openings in 2023.

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