Chico's FAS:
Customer Appreciation Boxes

Chico’s wanted to recognize their top customers during the holiday season with a token of appreciation for their loyalty. The goal was to create a premium, personalized unboxing experience that would make each gift recipient feel like a VIP.

The client sourced a custom-made necklace and engaged Innomark to assist with packaging design and production, kit packing, and distribution. The Innomark team designed and produced a printed shipper with a rigid box inside to showcase the necklace.   The rigid box had a metallic silver platform and APET windowing, surrounded by a corrugated insert to keep the necklace secure during transit.

The client wanted to customize each unboxing experience with a personal “Thank You” note. Innomark’s digital division used variable data printing to apply the customer’s name to each individual note. The Innomark team packed each box, checked for quality, and drop shipped to Chico’s supplied customer list.