Customer Story

Bubly:
Bellini Bliss Case Stacker

Innomark and Bubly bring the beach to retail with this tropical themed case stacker
Bubly brings the beach to retail with tropical Bellini Bliss case stacker.

Industry

Beverage

Assignment

Bubly wanted to drive awareness and sales for Bellini Bliss, a new tropical flavor with notes of peach, pineapple, and mango. The brand needed a unique display to support the launch and break through the clutter in grocery retailers. They also required that the final solution meet the following criteria.
  • Accommodates multiple product cases
  • Communicates the Bubly brand message
  • Facilitates shopping from multiple sides 
  • Offers flexibility for placement at retail 
  • Easy to assemble
  • Meets budget parameters

Solution

We worked together to elevate the traditional case stacker with a tropical theme, multi-dimensional design, and a unique way of merchandising product. The focal point is a lifelike palm tree with a rounded trunk and die-cut palm fronds that easily attach. A semi-circle base with a tall curved background provides ample space for product and messaging. It also creates an open environment and allows shopping and restocking from three sides.

Results

The end result, which was well received by retailers, showed that innovation and engineering can transform a basic display into a fun and memorable shopping experience.

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