Callaway

GBB Epic Floor Stand

ASSIGNMENT:
  • Launch Callaway's GBB Epic driver in a notable way.
  • Introduce new Jailbreak face technology.
  • Highlight the unparalleled features of this new product.

SOLUTION:
  • Eye-catching freestanding club head display made with molded polyurethane.
  • Cantilevered design minimizes floorspace while maximizing aesthetic appeal.
  • Clear front face showcases the driver's unique "Jailbreak" technology.

RESULTS:
  • Efficient design facilitated manufacturing, shipping, and installation.
  • 45 Days between point of approval and delivery.
  • Successfully attracted attention and communicated product benefits at retail.