NEXCOM
Retail Decor Program
NEXCOM
Retail Decor Program
ASSIGNMENT:
- Define, develop, and execute NEXCOM’s rebranding mission.
- Create a consistent brand identity throughout all store departments.
- Provide a fresh, clean, and inviting shopping environment.
SOLUTION:
- “Welcome Aboard” sculpted MDF wall panel (20’x9’).
- Laminated MDF store directories and hanging EPVC way-finding signage.
- Lighted Beacon signage with 1500 LED lights, aluminum frame, and acrylic outer panel.
- Branded areas with digitally printed wallpaper, pre-mounted MDF wood grain graphics, and, EPVC dimensional lettering.
- Electronics area with painted ceiling tiles, trans white styrene logo panels, and end caps with EPVC dimensional lettering.
RESULTS:
- Dimensional lettering and custom wallpapers provided consistent branding throughout the retail environment.
- Lighted Beacon signage clearly identified each area and provided a clean/modern look.
- Directional signage guided shoppers and simplified the experience.