New Belgium / Mountain Time wanted to promote their Colorado Avalanche partnership, as well as a chance to win an exclusive Avalanche prize package. They engaged Innomark to produce a multi-dimensional pole topper that would drive sales and excite fans.
Innomark used the following techniques and features to create this co-branded pole display that targets Avalanche fans.
- Direct digital printing
- Dimensional can, hockey stick, and Avalanche logo lug-ons
- Promotional messaging with sweepstakes details
Innomark produced white samples and full-color prototypes and adjusted accordingly for all artwork changes throughout the design process. The result was a well-executed display that delivered the desired branding and dimensionality.
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