Western Digital

ibi Shelf Unit

The assignment was to design and deliver a permanent shelf display that would drive sales and leverage video content to educate shoppers on ibi, a Smart Photo Manager that allows users to collect, organize, and privately share photos and videos.

This plug-and-play display was designed with retail setup, retailer requirements, maintenance, and aesthetic appeal in mind. It features video content that attracts attention, engages shoppers, and effectively tells the ibi brand story. Magnetic graphics and cover plates provide a clean look and allow easy updates.

Overall, this plug-and-play display met the requirements for both the brand and the retailer. It was compact and easy to assemble, yet effective at commanding attention and engaging shoppers.

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