A major grocery retailer needed a freestanding display to generate excitement and sales for a variety of apples and complementary products. They also wanted to maintain a specific budget.
The key was to effectively capture the structure and appearance of fresh Gala, Honeycrisp, and Fuji apples. INNOMARK worked with the client and its partners to secure high resolution images and transform into realistic apple structures using E-flute. The apples are stacked on a basket structure and stabilized with support shims and a fiber pole.
The stacked apple design achieved the goal of a compact, yet impactful display that successfully attracted attention and drove sales. Its high-quality graphics made it realistic, as well as engaging and visually appealing.
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