Diet Pepsi wanted to introduce its new sleek can while highlighting its original, wild cherry, lime, and vanilla flavors. They needed a display that would merchandise and motivate shoppers to purchase both individual cans and eight-pack cases.
This half pallet display uses structural design, artwork, and a die-cut header to command attention. It merchandises 176 single cans and 64 eight-pack cases. Individual cans sit at a slight angle to provide easy access and encourage trial. The clean artwork allows the Diet Pepsi brand colors, flavor icons, and new packaging to stand out. A simple die-cut header further attracts attention and increases branding.
The client was pleased with the design, quality, and price point for this display. Its mix and match format allowed shoppers to sample multiple flavors and choose between individual cans and cases.
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