HBO

Game of Thrones End Cap

ASSIGNMENT:
  • Create an impactful and dimensional end cap display that motivates shoppers to purchase the seventh season of Game of Thrones on DVD and Blu-ray.

SOLUTION:
  • Dramatic five-foot replica of Viserion, the series' popular dragon.
  • Maximizes dimension and visual impact while fitting the existing retail fixture.
  • Offset printed graphics and temporary materials maintain the budget while creating an organic shape and dramatic wingspan.

RESULTS:
  • Effectively drew attention from the Game of Thrones fan base.
  • Complete program, including design, prototype approval, manufacturing, and drop shipping met the client's budget and DVD release date.