HBO
Game of Thrones End Cap
ASSIGNMENT:
- Create an impactful and dimensional end cap display that motivates shoppers to purchase the seventh season of Game of Thrones on DVD and Blu-ray.
SOLUTION:
- Dramatic five-foot replica of Viserion, the series' popular dragon.
- Maximizes dimension and visual impact while fitting the existing retail fixture.
- Offset printed graphics and temporary materials maintain the budget while creating an organic shape and dramatic wingspan.
RESULTS:
- Effectively drew attention from the Game of Thrones fan base.
- Complete program, including design, prototype approval, manufacturing, and drop shipping met the client's budget and DVD release date.
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