Pilot Pen

Sales Kit

ASSIGNMENT:
  • Design a kit that will function as a sales tool and showcase new pen styles.
  • Provide a flexible and durable solution that can accommodate a variety of specialized materials.
  • Highlight the Pilot Pen 100th anniversary.

SOLUTION:
  • Rigid outer box with sleeve contains five different "Brand Experience" boxes.
  • Boxes highlight the unique benefits of each pen from the 2018 launch.
  • PVC sleeve accommodates different sizes, styles, and quantities for each box.

RESULTS:
  • Achieved durable design that does not need redeveloped each year.
  • Allows the buyer to interact with the product.
  • Positive feedback from internal staff and external customers.

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