Talbots

Holiday Gift Wall

ASSIGNMENT:
  • Design a multi-dimensional wall of stacked gift boxes.
  • Must display and support a variety of seasonal clothing and accessories.
  • Must deliver 90% assembled for quick and easy setup in stores.

SOLUTION:
  • Extensive design and prototyping confirmed sizes and shelf placement.
  • 100# Litho sheets mounted to E-flute create a smooth finish.
  • Provides the required support without sacrificing aesthetic appeal.
  • Loose gift boxes between shelves add support and create a stacked look.

RESULTS:
  • Shipped as two fully assembled halves in one box on a standard pallet.
  • Stores were able to assemble in five minutes or less.
  • Colorful gift box theme positioned Talbots as a popular gift destination.

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